How can social networking sites help build customer loyalty? : an empirical investigation
Chun-Ming Chang, Meng-Hsiang Hsu and Yi-Jung Lee
| Year of publication: |
January-February 2016
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| Authors: | Chang, Chun-Ming ; Hsu, Meng-Hsiang ; Lee, Yi-Jung |
| Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 27.2016, 1/2, p. 111-123
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| Subject: | customer loyalty | social networking websites | trust | satisfaction | customer value | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Soziales Netzwerk | Social network | Website | Kundenwert | Customer value | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Kundenbindung | Customer retention | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2014.954366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011555102