How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
Simone D'Ambrogio, Noah Werksman, Michael L. Platt, Elizabeth N. Johnson
| Year of publication: |
2023
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| Authors: | D'Ambrogio, Simone ; Werksman, Noah ; Platt, Michael L. ; Johnson, Elizabeth N. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 4, p. 723-734
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| Subject: | information processing | social influence and norms | judgment and decision making | advertising | celebrity endorsement | driftdiffusion model | neuroscience | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Kognition | Cognition | Entscheidung | Decision | Neurowissenschaften | Neuroscience |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290848