How come you can't identify your key customers? : the essential guide to key account selection
Peter Cheverton
| Year of publication: |
2002
|
|---|---|
| Authors: | Cheverton, Peter |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 146 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-3729-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004711141