How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior
Year of publication: |
2014
|
---|---|
Authors: | Curth, Susanne ; Uhrich, Sebastian ; Benkenstein, Martin |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 2, p. 147-158
|
Subject: | Commitment | Other customers | Customer citizenship behavior | Customer-to-customer interactions | Fellow customers | Foci of consumer commitment | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Mitarbeiterbindung | Employee retention | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Emotion | Lieferantenmanagement | Supplier relationship management |
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