How complaining customers make companies listen and influence product development
John K. Christiansen (Copenhagen Business School, Department of Operations Management, Frederiksberg,Demark), Marta Gasparin (School of Management, Ken Edward Building, University of Leicester, Leicester, UK), Claus Varnes and Ina Augustin (Copenhagen Business School, Department of Operations Management, Frederiksberg,Demark)
| Year of publication: |
January 2016
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|---|---|
| Authors: | Christiansen, John K. ; Gasparin, Marta ; Varnes, Claus ; Augustin, Ina |
| Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 20.2016, 1, p. 1650001-1-31
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| Subject: | Complaints | users | product development | actor-network theory | hybrid collective | Produktentwicklung | New product development | Beschwerdemanagement | Complaint management | Akteur-Netzwerk-Theorie | Actor-network theory | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S1363919616500018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011472468