How complementarity and substitution alter the customer satisfaction-repurchase link
Year of publication: |
2010
|
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Authors: | Voss, Glenn B. ; Godfrey, Andrea ; Seiders, Kathleen |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 6, p. 111-127
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Subject: | USA (Nordoststaaten) | USA (Northeast States) | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Kfz-Gewerbe | Automotive services industry |
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