How consumers define brand relationships : a prototype analysis
Paul Schreuder, Marcel Zeelenberg and Tila M. Pronk
| Year of publication: |
2024
|
|---|---|
| Authors: | Schreuder, Paul ; Zeelenberg, Marcel ; Pronk, Tila M. |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 1, p. 43-56
|
| Subject: | Brand relationships | Brands | Consumer brand relationships | Consumer psychology | Prototype analysis | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2022-4263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014485698