How consumers process unexpected online advertisements : the effects of motion and abrupt onset on consumers' attention and attitude
Emna Cherif, Thierry Baccino
| Year of publication: |
2022
|
|---|---|
| Authors: | Cherif, Emna ; Baccino, Thierry |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 3, p. 219-240
|
| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2022-015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013435295