How context interferes with similarity-attraction between customers and service providers : the moderating role of support source
Year of publication: |
July 2016
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Authors: | Arndt, Aaron D. ; Karande, Kiran ; Glassman, Myron |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 294-303
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Subject: | Similarity-attraction | Service providers | Cosmetic features | Tattoos | Facial hair | Beards | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Digitale Dienste | Web-based service |
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