Is it better for salespeople to have the highest customer orientation or a strong fit with their group's customer orientation? : findings from automobile dealerships
Year of publication: |
2012
|
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Authors: | Arndt, Aaron D. ; Karande, Kiran |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 3, p. 353-359
|
Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Absatz | Sales | Korrelation | Correlation | Verkaufspersonal | Salespeople | Performance-Management | Performance management | Kfz-Gewerbe | Automotive services industry |
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