How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Paulo Duarte, Susana Costa e Silva, Margarida Bernardo Ferreira
| Year of publication: |
September 2018
|
|---|---|
| Authors: | Duarte, Paulo ; Silva, Susana C. ; Ferreira, Margarida Bernardo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 161-169
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| Subject: | Online convenience | Online shopping | Satisfaction | Behavioral intention | E-WOM | Online consumer behavior | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |