How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Bernhard Swoboda, Carolina Sinning
| Year of publication: |
2020
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| Authors: | Swoboda, Bernhard ; Sinning, Carolina |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 58-73
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| Subject: | Country development | Cross-national research | Multilevel mediation structural equation modeling | National culture | Perceived brand globalness | Nationalkultur | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Welt | World | Markenführung | Brand management | Globalisierung | Globalization | Strukturgleichungsmodell | Structural equation model | Herkunftsbezeichnung | Designation of origin | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.05.045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287588