How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Jonas Reichelt, Jens Sievert and Frank Jacob
| Year of publication: |
2014
|
|---|---|
| Authors: | Reichelt, Jonas ; Sievert, Jens ; Jacob, Frank |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 20.2014, 1/2, p. 65-81
|
| Subject: | electronic word-of-mouth | eWOM reading | credibility | trustworthiness | expertise | similarity | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Vertrauen | Confidence | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243430