How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China

Min Chung Han and Youjeong Kim

Year of publication:	October-December 2018
Authors:	Han, Min Chung ; Kim, Youjeong
Published in:	Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 5, p. 326-335
Subject:	Collectivism \| Facebook \| social media commerce \| uncertainty avoidance \| Weibo \| Social Web \| Social web \| China \| Konsumentenverhalten \| Consumer behaviour \| USA \| United States \| Online-Marketing \| Internet marketing \| Vergleich \| Comparison \| Kulturelle Identität \| Cultural identity \| Kollektivismus

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