How customer "learn" to work for retailers

Kim Cassidy (aka Harris); Steve Baron; Xiaoming Lu

Year of publication:	2015
Authors:	Cassidy, Kim ; Baron, Steve ; Lu, Xiaoming
Published in:	Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 17/18, p. 1747-1772
Subject:	customer participation \| self-service \| technology \| factor analysis \| co-creation \| learning style \| Selbstbedienung \| Self-service \| Konsumentenverhalten \| Consumer behaviour \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Einzelhandel \| Retail trade \| Kundenzufriedenheit \| Customer satisfaction \| Lernprozess \| Learning process \| Lernende Organisation \| Learning organization \| Lernen \| Learning

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