How customers respond to chatbot anthropomorphism : the mediating roles of perceived humanness and perceived persuasiveness
Yang Li and Ruolan Hou, and Ran Tan
| Year of publication: |
2024
|
|---|---|
| Authors: | Li, Yang ; Hou, Ruolan ; Tan, Ran |
| Subject: | Chatbot | Customer behavioural expectation | Humanness | Persuasiveness | Social response theory | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-11-2022-0827 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015198446