How differences in eWOM platforms impact consumers' perceptions and decision-making
Qiang Yan, Shuang Wu, Yiqun Zhou, and Lin Zhang
| Year of publication: |
2018
|
|---|---|
| Authors: | Yan, Qiang ; Wu, Shuang ; Zhou, Yiqun ; Zhang, Lin |
| Published in: |
Journal of organizational computing and electronic commerce. - Norwood, NJ : Ablex Publ., ISSN 1091-9392, ZDB-ID 1331391-5. - Vol. 28.2018, 4, p. 315-333
|
| Subject: | eWOM | Social media | eWOM platform | Purchase intention | Product-related risk | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2018.1517479 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966649