How do consumers perceive and process online overall vs. individual text-based reviews? : behavioral and eye-tracking evidence
Jia Jin, Ailian Wang, Cuicui Wang, Qingguo Ma
| Year of publication: |
2023
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|---|---|
| Authors: | Jin, Jia ; Wang, Ailian ; Wang, Cuicui ; Ma, Qingguo |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 60.2023, 5, p. 1-13
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| Subject: | Eye-tracking | Heuristic-Systematic processing model | Product type | Review usefulness | Text-based review | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2023.103795 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014466171