How do CSI and CSR perceptions affect word of mouth recommendations? : the role of trust, distrust, and moral norms
Year of publication: |
2023
|
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Authors: | Zasuwa, Grzegorz ; Stefańska, Magdalena |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 28.2023, 6, p. 905-923
|
Subject: | Corporate social irresponsibility | Corporte social responsibility | Moral norms | Word of mouth | Corporate Social Responsibility | Corporate social responsibility | Virales Marketing | Viral marketing | Vertrauen | Confidence | Ethik | Ethics | Soziale Norm | Social norm | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour |
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