How do event zones influence visitor behaviour and engagement with host destinations? : a longitudinal study of the Cambridge half marathon : 2017-2020
Year of publication: |
2023
|
---|---|
Authors: | Duignan, Michael B. ; Zou, Suiwen ; Park, Jeongeun ; Everett, Sally ; Walsh, Lewis ; Page, Stephen J. ; Fyall, Alan ; Hansen, Marcus |
Published in: |
Journal of destination marketing & management. - Amsterdam : Elsevier, ISSN 2212-571X, ZDB-ID 3073470-8. - Vol. 30.2023, p. 1-12
|
Subject: | Cambridge half marathon | Determinants | Event zones | Host destination | Nudging | Urban sport events | Visitor behaviour | Visitor economy | Sportveranstaltung | Sport event | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Event-Marketing | Event marketing | Tourismus | Tourism | Großveranstaltung | Big event |
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