How do implausible tensile price claims affect consumer perceptions of deceptiveness and consumer willingness to purchase in online environments?
Xinyu Chang, Hualu Zheng, Shuai Yang, Lu Huang, and William T. Ross Jr.
| Year of publication: |
2025
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|---|---|
| Authors: | Chang, Xinyu ; Zheng, Hualu ; Yang, Shuai ; Huang, Lu ; Ross, William T. |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 60.2025, 1, p. 100-121
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| Subject: | implausible tensile price claims | advertising deception | two-stage decision-making | hierarchical model | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Werbewirkung | Advertising effects | Zahlungsbereitschaftsanalyse | Willingness to pay | Experiment | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968241249660 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015187618