How do innovation intermediaries add value? : insight from new product development in fashion markets
Year of publication: |
2011
|
---|---|
Authors: | Tran, Yen ; Hsuan Mikkola, Juliana ; Mahnke, Volker |
Published in: |
R & D management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 0033-6807, ZDB-ID 121562-0. - Vol. 41.2011, 1, p. 80-91
|
Subject: | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Outsourcing |
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