How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
| Year of publication: |
2010
|
|---|---|
| Authors: | Laroche, Michel ; Nepomuceno, Marcelo Vinhal ; Richard, Marie-Odile |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 27.2010, 3 (1.1.), p. 197-211
|