Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns

Relationship between intangibility and perceived risk : moderating effect of privacy, system security and general security concerns

Nepomuceno, Marcelo Vinhal, (2012)

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Laroche, Michel, (2010)

How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Laroche, Michel, (2010)