Relationship between intangibility and perceived risk : moderating effect of privacy, system security and general security concerns
Year of publication: |
2012
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Authors: | Nepomuceno, Marcelo Vinhal ; Laroche, Michael ; Richard, Marie-Odile ; Eggert, Axel |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012, 3, p. 176-189
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Subject: | USA (Mittlerer Westen) | USA (Midwest) | Datensicherheit | Data security | Datenschutz | Data protection | Risikopräferenz | Risk attitude | Privater Haushalt | Household | Online-Handel | Online retailing |
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