How do Muslim consumers perceive service quality?
Year of publication: |
2013
|
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Authors: | Gayatri, Gita ; Chew, Janet |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 3, p. 472-490
|
Subject: | Dienstleistungsqualität | Service quality | Islamisch | Islamic | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Muslime | Muslims | Marketingmanagement | Marketing management |
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