How do offline and online environments matter in the relational marketing approach?
Mar Gómez, Belén González-Díaz, David Martín-Consuegra and Arturo Molina
| Year of publication: |
2017
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|---|---|
| Authors: | Gómez, Mar ; González-Díaz, Belén ; Martín-Consuegra, David ; Molina-Collado, Arturo |
| Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 30.2017, 1,1, p. 368-380
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| Subject: | Relational marketing | online | offline | service business | MANOVA | Marketingmanagement | Marketing management | USA | United States | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012223843