The importance of packaging in purchase and usage behaviour
Mar Gómez, David Martín-Consuegra and Arturo Molina
| Year of publication: |
2015
|
|---|---|
| Authors: | Gómez, Mar ; Martín-Consuegra, David ; Molina-Collado, Arturo |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 39.2015, 3, p. 203-211
|
| Subject: | Packaging | moment of purchase | after usage | empirical study | partial least squares | Konsumentenverhalten | Consumer behaviour | Partielle kleinste Quadrate | Partial least squares | Verpackung | Kleinste-Quadrate-Methode | Least squares method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011380464