How do omnichannel customer experiences affect customer engagement? : theory and empirical validation
Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, Martin Wetzels, Dhruv Grewal
| Year of publication: |
2025
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|---|---|
| Authors: | Rahman, Syed Mahmudur ; Carlson, Jamie ; Gudergan, Siegfried ; Wetzels, Martin ; Grewal, Dhruv |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 189.2025, Art.-No. 115196, p. -16
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| Subject: | Customer engagement | Customer experience | Omnichannel | Personality traits | Relationship stage | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Multikanalvertrieb | Multichannel strategy | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015413642