How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Wim Janssens and Patrick DePelsmacker
| Year of publication: |
2006
|
|---|---|
| Authors: | Janssens, Wim ; Pelsmacker, Patrick de |
| Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 257-278
|
| Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Schätzung | Estimation | Niederlande | Netherlands | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003378131