Impact of threat appeals on ad evoked fear and message credibility : the role of prime, frame and dead relatedness
Wim Janssens; Patrick De Pelsmacker; Verolien Cauberghe
| Year of publication: |
2010
|
|---|---|
| Authors: | Janssens, Wim ; Pelsmacker, Patrick de ; Cauberghe, Verolien |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 97-109
|
| Subject: | Werbewirkung | Advertising effects | Politische Kommunikation | Political communication | Angst | Anxiety | Belgien | Belgium |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985150