How do platforms empower consumers? : insights from the affordances and constraints of reclame aqui
Robert V. Kozinets, Daniela Abrantes Ferreira, Paula Chimenti
| Year of publication: |
2021
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|---|---|
| Authors: | Kozinets, Robert V. ; Ferreira, Daniela Abrantes ; Chimenti, Paula |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary journal. - Oxford : Oxford Univ. Press, ISSN 1537-5277, ZDB-ID 2063374-9. - Vol. 48.2021, 3, p. 428-455
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| Subject: | ffordances | activism | choice | consumer empowerment | platforms | power | Konsumentenverhalten | Consumer behaviour | Digitale Plattform | Digital platform | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucab014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012654893