Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Robert V. Kozinets
| Year of publication: |
2022
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|---|---|
| Authors: | Kozinets, Robert V. |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 33.2022, 3, p. 437-452
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| Subject: | Algorithms | Artificial intelligence | Branding | Brands | Consumer experience | Digital marketing | Marketing | Platform management | Platforms | Service platforms | Social media | Social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Digitale Plattform | Digital platform | Künstliche Intelligenz | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-07-2021-0263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325615