How Do Popular Rankings Affect Customer Search and Purchase on Mobile Apps : A Large-Scale Field Experiment
Year of publication: |
2022
|
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Authors: | Zheng, Shuang ; Tong, Siliang ; Fang, Sihan ; Gopal, Anandasivam ; Li, Xianneng |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Mobile Anwendung | Mobile application | Ranking-Verfahren | Ranking method |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Series: | Nanyang Business School Research Paper ; No. 22-35 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 13, 2022 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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