How do stakeholders co-create value in a service ecosystem? : insight from mega-events

Michela Cesarina Mason, Silvia Iacuzzi, Gioele Zamparo and Andrea Garlatti

Year of publication:	2024
Authors:	Mason, Michela C. ; Iacuzzi, Silvia ; Zamparo, Gioele ; Garlatti, Andrea
Subject:	COVID-19 \| Event management \| Institutions \| Stakeholder engagement \| Value co-creation \| Stakeholder \| Betriebliche Wertschöpfung \| Value creation \| Kundenintegration \| Customer integration \| Coronavirus \| Großveranstaltung \| Big event \| Event-Marketing \| Event marketing \| Beziehungsmarketing \| Relationship marketing

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