How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China
Fabiana Gondim Mariutti and Janaina de Moura Engracia Giraldi
| Year of publication: |
2019
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|---|---|
| Authors: | Mariutti, Fabiana Gondim ; Giraldi, Janaina de Moura Engracia |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 31.2019, 5, p. 408-428
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| Subject: | Brazil | China | country brand equity | country brand reputation | measurement | place brand equity | Brasilien | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2019.1590280 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200791