How does advertising affect market performance? : a note on generic advertising
Stephen F. Hamilton, Timothy J. Richards, and Kyle W. Stiegert
| Year of publication: |
2013
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|---|---|
| Authors: | Hamilton, Stephen F. ; Richards, Timothy J. ; Stiegert, Kyle W. |
| Published in: |
Economic inquiry : journal of the Western Economic Association International. - Hoboken, NJ : Wiley-Blackwell, ISSN 0095-2583, ZDB-ID 191139-9. - Vol. 51.2013, 2, p. 1183-1195
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| Subject: | Werbung | Advertising | Branche | Economic sector | Rindfleisch | Beef | Markt | Market | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009751090