HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING
| Year of publication: |
2013
|
|---|---|
| Authors: | HAMILTON, STEPHEN F. ; RICHARDS, TIMOTHY J. ; STIEGERT, KYLE W. |
| Published in: |
Economic Inquiry. - Western Economic Association International - WEAI, ISSN 0095-2583. - Vol. 51.2013, 2, p. 1183-1195
|
| Publisher: |
Western Economic Association International - WEAI |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010642721