HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING
| Year of publication: |
2013
|
|---|---|
| Authors: | HAMILTON, STEPHEN F. ; RICHARDS, TIMOTHY J. ; STIEGERT, KYLE W. |
| Published in: |
Economic inquiry : journal of the Western Economic Association International. - Hoboken, NJ : Wiley-Blackwell, ISSN 0095-2583, ZDB-ID 1911399. - Vol. 51.2013, 2, p. 1183-1195
|