How does brand misconduct affect the brand-customer relationship?
Chih-Hui Hsiao; George C. Shen; Pei-Ju Chao
| Year of publication: |
2015
|
|---|---|
| Authors: | Hsiao, Chih-Hui ; Shen, George C. ; Chao, Pei-Ju |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 4, p. 862-866
|
| Subject: | Brand commitment | Commitment | Service quality | Satisfaction | Advocacy intention | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Mitarbeiterbindung | Employee retention | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504959