How does brand-related user-generated content differ across social media? : evidence reloaded

Paolo Roma, Davide Aloini

Year of publication:	March 2019
Authors:	Roma, Paolo ; Aloini, Davide
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 96.2019, p. 322-339
Subject:	User generated content \| Social media \| Brand \| Social media marketing \| Change \| Social Web \| Social web \| Online-Marketing \| Internet marketing \| Markenführung \| Brand management \| Kundenintegration \| Customer integration \| Beziehungsmarketing \| Relationship marketing \| Web 2.0-Technologien \| Web 2.0 technologies \| Markenimage \| Brand image \| Markenartikel \| Webanalyse \| Web analytics

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10011981056

A service of the