How does culture impact customer evaluation in online complaining? : evidence from Germany and India
Sanchayan Sengupta
| Year of publication: |
2020
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|---|---|
| Authors: | Sengupta, Sanchayan |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 2, p. 131-159
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| Subject: | Culture | Customer Evaluation | Justice Theory | Online Complaint Management | Satisfaction | Service Recovery | Social Media Complaining | Beschwerdemanagement | Complaint management | Social Web | Social web | Deutschland | Germany | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Indien | India | Dienstleistungsqualität | Service quality | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Gerechtigkeit | Justice | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2020040107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304208