How does customer self-construal moderate CRM value creation chain?
Year of publication: |
2014
|
---|---|
Authors: | Qi, Jia-Yin ; Qu, Qi-Xing ; Zhou, Yong-Pin |
Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 13.2014, 5, p. 295-304
|
Subject: | CRM value creation chain | Customer value | Organization value | Self-construal | Kundenwert | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain |
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