How does group-buying website quality for social commerce affect repurchase intention? : evidence from Chinese online users
Year of publication: |
2022
|
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Authors: | Sun, Zhuo ; Hong, Zhao ; Wang, Zongshui |
Subject: | Customer involvement | Economic satisfaction | Social commerce group-buying | Social satisfaction | Online-Handel | Online retailing | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Website | China | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Kundenintegration | Customer integration |
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