How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Shahriar Akter, Md Afnan Hossain, Shlomo Y. Tarba, Erasmia Leonidou
| Year of publication: |
2023
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|---|---|
| Authors: | Akter, Shahriar ; Hossain, Md Afnan ; Tarba, Shlomo Yedidia ; Leonidou, Erasmia |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 109.2023, p. 44-57
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| Subject: | Business failures | Marketing analytics | Marketing analytics success | Profitability | Strategic business value | Marketingmanagement | Marketing management | Insolvenz | Insolvency | Marketing | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.12.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282241