How does reputation win trust? : a customer-based mediation analysis
Raza Ali, Zhongqi Jin, Kailin Wu, and T. C. Melewar
| Year of publication: |
July-September 2017
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|---|---|
| Authors: | Ali, Raza ; Jin, Zhongqi ; Wu, Kailin ; Melewar, T. C. |
| Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 47.2017, 3, p. 220-239
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| Subject: | Customer-based corporate reputation (CBR) | customer trust | customer perceived risk | cognitive reputation | affective reputation | Firmenimage | Corporate reputation | Reputation | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00208825.2017.1318017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011734513