How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Yllka Azemi, Wilson Ozuem
| Year of publication: |
2023
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|---|---|
| Authors: | Azemi, Yllka ; Ozuem, Wilson |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 4, p. 384-401
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| Subject: | early stage of decision making | Gen Z | luxury fashion | luxury fashion retail | mobile marketing | mobile phone customers | Retargeting | social media retargeting | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Social Web | Social web | Online-Marketing | Internet marketing | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Textilhandel | Textile distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2023-023 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014445903