How does salespeople's personal interaction affect customers' word-of-mouth in retailing?
Jiaqi Ma and Changju Kim
| Year of publication: |
2023
|
|---|---|
| Authors: | Ma, Jiaqi ; Kim, Changju |
| Subject: | Affective customer experience | Affinity | Ethnocentrism | Salespeople's personal interaction | Word-of-mouth (WOM) | Verkaufspersonal | Salespeople | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Soziale Beziehungen | Social relations | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JABS-03-2021-0112 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335196