How does social orientation influence R&D-marketing collaboration?
Year of publication: |
2012
|
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Authors: | Lie, Po-Chien ; Chen, Yen-chun |
Published in: |
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore. - Singapore : Springer, ISSN 0217-4561, ZDB-ID 858501-5. - Vol. 29.2012, 1, p. 151-168
|
Subject: | Verantwortung | Responsibility | Marketingkooperation | Marketing cooperation | Forschungskooperation | Research collaboration | Produktentwicklung | New product development | Arbeitsverhalten | Work behaviour |
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