How emotions are considered crucial on an omnichannel banking environment in gaining customer loyalty
Hannele Haapio
| Year of publication: |
2019
|
|---|---|
| Authors: | Haapio, Hannele |
| Published in: |
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour. - London : Routledge, ISBN 978-0-8153-8694-0. - 2019, p. 50-69
|
| Subject: | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Bank | Multikanalvertrieb | Multichannel strategy | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012003483